The typeface ‘Dear Sir / Madam,’ has been created specifically for the exhibition ‘Zak Kyes Working with …’ for object labels and wall texts. The typeface is inspired by classical alphabets that were used as guides for signwriters. In the time leading up to the exhibition, the typeface was sent to each contributor for their future use. As such the use of the typeface is free but limited to the group of collaborators in the exhibition. Through its availability to the exhibition’s participants, the typeface will continue to circulate within their various upcoming projects, thus extending the space and the duration of the exhibition.
Dear Sir/Madam is displayed on headlines from Pitchfork.